• StrengthsChat –

    Zora has “always been interested in psychology.” There are elements of her work that energize her and some that don’t. Listen in as she shares which activities make her feel weak and which make her feel strong.

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Strengths Chat - Lynn McNamee

Lynne has built a successful career by fine-tuning her natural ability to maximize situations. Listen and hear how she uses that strength to build awareness for her client’s brands.

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Free eBook

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No forms to fill out.

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No stems & seeds that . . . . oops, wrong century.

I started writing a monthly column in November 2001. The first two were just emails to about 50 friends but when those folks started forwarding it to

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Some new ideas are just plain dumb

When we do brainstorming sessions during strategy retreats we usually encourage folks to open up and not hold back. I often use the acronym T-R-I-T-E to help them break their inhibitions.

T-R-I-T-E stands for Taking Ridiculous Ideas To Extremes. And I tell the group that “we are going to explore the outer limits and then

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How distinctive are you?

Collapse of Distinction – Scott McKain Thomas Nelson

In an age when mom & pops are shivering in the shadow of mega-retailers, local cafes are being gobbled up by corporate food palaces and independent hardware dealers are being hammered by category-killers, Scott McKain’s The Collapse of Distinction is an actionable guide to creating the differentiation

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Won’t you stay? Just a little bit longer.

Have you ever pulled into your driveway and just sat in the car, listening on the radio to hear the end of your favorite song?

When was the last time you ordered dessert and coffee at a restaurant so you could linger a while longer in your favorite restaurant?

These are examples of something that

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