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Here we go again. Your brand is that metaphysical collection of images and ideas that make up the customer’s internal impression of who you are. The more consistent you are with your messaging and imaging, the more likely you are to plant a franchise in the mind of the customer. That’s Marketing 101. Continue reading Brand consistency – 2 Frosty "The Man" Seybert Frosty “The Man” Seybert went to sleep on the morning of March 21, 2009 and didn’t wake up. He had been suffering from some illnesses and was miserable, so his Papa fought back a flood of tears and took him to the vet so they could help him sleep. Frosty Continue reading Frosty — 1996-2009 |
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