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I’d like to improve conversion rates on my web site. SEO is actually pretty good – in some key word combos I show above the fold on Google. Traffic is decent – between 10 and 30 unique visitors on an average day. Some days less. And I’m OK with that because what I do is fairly narrow. Continue reading Free advice? Inside Facebook is reporting a milestone reached by the social network in May 2009 – that’s when the number of unique US users on Facebook exceeded unique US users on MySpace. The margin was small, but to paraphrase Aristotle, “a win is a win.” The Internet measuring site comSCORE pegged Facebook’s unique US users at Continue reading Facebook, Twitter and MySpace Growth Some of my most rewarding assignments come from successful organizations who ask me to help them prioritize their activities so they can focus energy on important things. The first phase is usually a Strategy Audit where I get an outsider’s perspective on all the stuff they’re doing. My job is to help the leaders see Continue reading Separating Wheat from Chaff I am experimenting with an online tool that allows users to produce animated shorts and post them to a number of sites, including YouTube. The online tool is xtranormal.com. They are in beta presently and there’s no charge to play around. When they launch, beta users will get preferred pricing for a short period of Continue reading Testing a new Video tool I’ve been considering tactics that would compel visitors to spend more time exploring my web presence. My pages are text heavy, and I struggle with the need to keep copy to a minimum while adequately describing the unique benefits of engaging my services. One idea I’ve been exploring is the use of short video clips, with me Continue reading Playing with animation From the Orlando Sentinal, a listing of the top parks in North America and how they fared in 2008. Of the top parks, three scored increases in attendance, two were flat and the among those with lower visitors, the largest decline was less than three percent. I am very pleased to see that Universal Studios Continue reading America (still) Loves Theme Parks Here we go again. Your brand is that metaphysical collection of images and ideas that make up the customer’s internal impression of who you are. The more consistent you are with your messaging and imaging, the more likely you are to plant a franchise in the mind of the customer. That’s Marketing 101. Continue reading Brand consistency – 2 |
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