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It’s rather easy these days to arrange your life so that only those things of which you approve make it to your eyes and ears. Search engines boast of their ability to serve up the most relevant URLs. Marketers use data to make sure they send you ads for things you might want or need Continue reading The Death of Random Discovery Have you ever thought about great ideas that never happened because their seeds fell on dry ground and turned to dust before taking root? How many incredible ideas are just floating around in the ideasphere waiting for the perfect conditions to exist? I had the pleasure recently of attending a lecture by Dr. Walter Powell, Continue reading Finding Fertile Soil NBC is on the verge of canceling Jay Leno’s weeknight variety show. Ratings have been dismal and local stations are screaming for something that will bring viewers to their evening news programs. (Local stations rely heavily on revenue from local commercials in their news). Whether you do or don’t like Leno, the lesson here is Continue reading NBC’s Leno Dilemma This advertising/promotion event caught my eye because it was different, and also because it played off a unique central theme in the movie. When you’re promoting something, look for the unique strength that will make your product or service attractive to others and then intentionally tell them about it. From MediaLife.com Continue reading Using your best thing Counter Intelligence – November 2009 Balance is a good thing for bicycles, tightrope walkers and ballerinas. Toddlers need balance, as do the wheels on your car and those amazing young women who jump and spin on a four-inch wide balance beam in the Olympics. The Downside of Balance Microsoft has applied for trademark registration for a new logo that will be used to identify the company’s new retail outlets. One of the first two stores will be in Mission Viejo, CA in the same shopping center as an established Apple store. (The other planned opening before Christmas is a store in Scottsdale, AZ). Continue reading Microsoft retail stores logo Review: I am taking measured and intentional approach to developing my personal strategy for Twitter and Facebook. I want to take advantage of each platform’s unique strengths, just as I do with my own. My first 1o Observations led to the strategy of Twitter being the place where I network and establish connections that are Continue reading Twitter & Facebook – Observations 11-15 Sounds like Microsoft is going whole hog into the retail store concept. They’ve hired some top talent including the person responsible for choosing real estate locations for Apple stores. Courtesy – Apple Insider Reports are that the Microsoft outlets will be more about brand building than actual product sales, although a photo of a Continue reading I'm a PC (store) Perhaps the toughest challenge facing General Motors is the need to remake its image. How do you convince people to buy from you now, when they weren’t buying from you yesterday? What do you think? If you were designing THE most critical ad campaign in the company’s history, what would you say? What would the Continue reading GM's new tv commercial A reader wrote with that question this week and it’s been haunting me since. Like one of those annoyingly sticky songs you hear and keep repeating over-and-over-and-over. Please Mrs. Avery, I just want to talk to her, I’ll only keep her a while. Please Mrs. Avery, I just want to tell her, Good-bye. Continue reading What makes a cow sacred? |
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