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Here we go again. Your brand is that metaphysical collection of images and ideas that make up the customer’s internal impression of who you are. The more consistent you are with your messaging and imaging, the more likely you are to plant a franchise in the mind of the customer. That’s Marketing 101. Continue reading Brand consistency – 2 In his book God’s Politics, Jim Wallis offers this tip for anyone wishing to identify a member of Congress on the streets of Washington, DC: “They’re the ones . . . who walk around town with their fingers held high in the air, having just licked them and put them up to see which way Continue reading Wet Fingered Leadership – March 2005 Can you identify the source of this quote? “Organizations now change their internal shape with a frequency – and sometimes a rashness – that makes the head swim. Titles change from week to week. Jobs are transformed. Responsibilities shift. Vast organizational structures are taken apart, bolted together again in new forms, then rearranged, again. Departments Continue reading Protect the Future by Honoring the Past |
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