Thanks to Apple Insider we have this glimpse into a marked shift in sensitivity that’s taken place in the world of advertising over the past 30 years.  In 1983, a year before the famous 1984 commercial introduced Macintosh computers to the world, this ad was thought to be “too-self-congratulatory” by Apple execs. It never ran on TV.
Compared to the hilarious and widely popular “I’m a Mac” commercials of a few years back, this one seems rather tame.