Nothing is ever as easy as seasoned professionals make it look. Whatever you do for a living, chances are people think it’s easy. How hard can it really be to sit in a room and read books aloud?
My professional life plays out on two extremes. In the morning, I record audiobooks. In the evening, I am the PA announcer for a baseball team. There could not be a more vivid study in contrasts.
Narrating non-fiction audiobooks provides a benefit I hadn’t counted on – it’s an incredible learning experience.
The book I am currently narrating will be my 20th non-fiction project. My first was the memoir of a philanthropist in Portland, OR who started a very successful program for kids who were born into situations that unequivocally guaranteed them […]
One of the smartest things a person can say is, “I don’t know how to do _____ and I’m going to call someone who does.”
It beats the crap out of saying, “I don’t know how to do _______ and I’m going to poke around for hours (or days) and end up with a final result […]
Marketing isn’t selling.
Marketing is telling a story, and either prepping the buyer for a sales pitch, or – better yet – leading the buyer to decide on their own that they want or need your service (product).
One of the most effective marketing tools I’ve ever used scored another win this morning. A buyer […]
If you’re anything like me (which you should be, wink wink) you’ve always loved Bob Dylan’s song. He poses a litany of seemingly unanswerable questions, and then suggests that, “the answer, my friend, is blowin’ in the wind.”
Well, as much as I love the song, I have always been struck by the disconnect.
What question […]