About CraigE

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So far CraigE has created 77 blog entries.

Learning about tough lessons

2018-03-26T03:19:42+00:00Audiobooks, Personal|

Narrating non-fiction audiobooks provides a benefit I hadn’t counted on – it’s an incredible learning experience.
The book I am currently narrating will be my 20th non-fiction project. My first was the memoir of a philanthropist in Portland, OR who started a very successful program for kids who were born into situations that unequivocally guaranteed them […]

Marketing 101 – Drip, drip, drip

2018-03-07T21:17:45+00:00Audiobooks|

Marketing isn’t selling.

Marketing is telling a story, and either prepping the buyer for a sales pitch, or – better yet – leading the buyer to decide on their own that they want or need your service (product).
One of the most effective marketing tools I’ve ever used scored another win this morning. A buyer […]

The answer is blowin' in the wind

2018-03-05T16:47:39+00:00Audiobooks|

If you’re anything like me (which you should be, wink wink) you’ve always loved Bob Dylan’s song. He poses a litany of seemingly unanswerable questions, and then suggests that, “the answer, my friend, is blowin’ in the wind.”
Well, as much as I love the song, I have always been struck by the disconnect.

What question […]

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