My professional life plays out on two extremes. In the morning, I record audiobooks. In the evening, I am the PA announcer for a baseball team. There could not be a more vivid study in contrasts.
Narrating non-fiction audiobooks provides a benefit I hadn’t counted on – it’s an incredible learning experience.
The book I am currently narrating will be my 20th non-fiction project. My first was the memoir of a philanthropist in Portland, OR who started a very successful program for kids who were born into situations that unequivocally guaranteed them […]
Marketing isn’t selling.
Marketing is telling a story, and either prepping the buyer for a sales pitch, or – better yet – leading the buyer to decide on their own that they want or need your service (product).
One of the most effective marketing tools I’ve ever used scored another win this morning. A buyer […]