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Marketing 101 – Drip, drip, drip

Marketing isn't selling. Marketing is telling a story, and either prepping the buyer for a sales pitch, or - better yet - leading the buyer to decide on their own that they want or need your service (product). One of the most effective marketing tools I've ever used scored another win this morning. A buyer [...]

By |2018-03-07T21:17:45+00:00March 7th, 2018|Audiobooks|0 Comments

Getting Lost in the Story

Note: This piece was first published in December 2006. With the recent LOST finale, I thought you might find relevance in a flash back to the show's early years. I am always blown away by the presenters at EPM Communication's annual Entertainment Marketing Conference, held at the Universal City Hilton in Hollywood*. This year was [...]

By |2010-05-25T16:35:32+00:00May 25th, 2010|Management, Strategy|0 Comments
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